Fashion: upcycling in style
PUBLISHED: 14:29 13 May 2014 | UPDATED: 16:58 13 May 2014
Meet the Warwickshire fashion designer who’s created a luxury British brand by recycling fabric off-cuts
When it comes to unique business ideas, creating a clothing empire based on reusing excess fabric is certainly entrepreneurial. But, that’s exactly what visionary fashion designer Henry Hales did when he founded sustainable clothing brand Sir Plus back in 2010.
Henry, who grew up near the village of Shipston-on-Stour, Warwickshire, originally had the idea of creating a boxer short business but the high cost of printing fabric meant he had to innovate.
“On a trip down Jermyn Street, London I was told that shirtmakers often used the material left on the end of the roll to make boxers,” says Henry who then decided to use surplus high-end fabric, known in the fashion industry as cabbage, to make a range of luxury boxers.
Crafted from excess shirting, the boxers proved to be a hit and since then Henry, who is now based in London, has expanded the business to include waistcoats, scarves, t-shirts, cravats and jumpers for both gentlemen and ladies.
Sir Plus has attracted a cult following with Marcus and Ben from Mumford & Sons, Cara Delevingne, Lily Allen and Bill Nighy among the celebrity fans of the unique clothing label.