Country pub launches loyalty scheme

PUBLISHED: 13:26 12 June 2014

Regular customers of a pub near Leamington Spa are set to raise their glasses following the launch of a new loyalty card scheme.

The Leopard, in Bishop’s Tachbrook, has launched the customer-focused initiative, which will offer regulars savings on food and drinks.

The new Loyalty Scheme at the country venue, which is run by pub group Scoff & Quaff, allows customers to sign up for the free swipe-card where during each visit points can be accumulated equal to two per cent of their total bill. Points can be built up and redeemed at a later date.

Nick Mossop, a director at Scoff & Quaff, said: “The Loyalty Scheme is about rewarding our regulars at the Leopard. We focus on giving a first-class service to our customers and great hospitality. But the new scheme aims to take things further. It will save people money and is already proving to be a hit for those who are redeeming their points when they visit for special occasions.

“The Loyalty Scheme gives customers more benefits and incentives at a time when people are rightly very selective of where they eat out and spend money.

“From a business perspective, the new scheme will also help us build more knowledge about our customers and their preferences. That will help our head chef with planning the menu – keeping favourite dishes or introducing something new.”

Mr Mossop, who co-owns Scoff & Quaff with business partners Brian Hulme and Stephen Ballard, said the Loyalty Scheme will also see seasonal rewards and special offers being released at certain times of the year.


For more about The Leopard, visit:

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