Country pub launches loyalty scheme

PUBLISHED: 13:26 12 June 2014

Regular customers of a pub near Leamington Spa are set to raise their glasses following the launch of a new loyalty card scheme.

The Leopard, in Bishop’s Tachbrook, has launched the customer-focused initiative, which will offer regulars savings on food and drinks.

The new Loyalty Scheme at the country venue, which is run by pub group Scoff & Quaff, allows customers to sign up for the free swipe-card where during each visit points can be accumulated equal to two per cent of their total bill. Points can be built up and redeemed at a later date.

Nick Mossop, a director at Scoff & Quaff, said: “The Loyalty Scheme is about rewarding our regulars at the Leopard. We focus on giving a first-class service to our customers and great hospitality. But the new scheme aims to take things further. It will save people money and is already proving to be a hit for those who are redeeming their points when they visit for special occasions.

“The Loyalty Scheme gives customers more benefits and incentives at a time when people are rightly very selective of where they eat out and spend money.

“From a business perspective, the new scheme will also help us build more knowledge about our customers and their preferences. That will help our head chef with planning the menu – keeping favourite dishes or introducing something new.”

Mr Mossop, who co-owns Scoff & Quaff with business partners Brian Hulme and Stephen Ballard, said the Loyalty Scheme will also see seasonal rewards and special offers being released at certain times of the year.

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For more about The Leopard, visit:

www.leopardinn.co.uk

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